Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee masProvides readers with a comprehensive understanding of the financial synergies across the supply chain Combines theory and ...
Lee masFor more than 20 years, researchers and practitioners claimed a transition from traditional purchasing to strategic supply ...
Lee masGlobalization has induced immense cost pressure in most industries. In combination with the economic downturn after the turn ...
Lee masSustainability and procurement Sustainable sourcing Responsible sourcing Purchasing Category management Operating models ...
Lee masLydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
Lee masExamines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
Lee masThe aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
Lee mas